Adam Murphy, Founder & Curious Human
Curioso was born to re-ignite a culture of true & intentional curiosity - highlighting the enormous value of actual, applied curiosity in shaping smarter, more-confident commercial decisions & strategies.
Our simple ethos:
Curiosity drives Understanding,
which reveals Opportunity.
bespoke or tailored training workshops, keynote presentations
and coaching programs
for commercial & agency teams...
bespoke or tailored training workshops, keynote presentations
and coaching programs
for commercial & agency teams...
full service project consulting services
for corporate marketers & agencies...
Adam is a self-confessed marketing geek & curious soul that is in his element in front of a flipchart, with a marker and an interesting question.
For the past decade, Adam has been a global Insights & Innovation leader for the world’s largest brewer, ABInBev including his most recent stint as Head of Insights, Innovation & Capability for Carlton & United Breweries.
Always an innovator, Adam championed a number of consumer-centric global best practices to Innovation, Sales & Marketing, including: driving the global strategy for non-alcoholic beers; a new human-centred Innovation philosophy at CUB; and a revolutionary global approach to consumer promotions, grounded in behavioural economics.
Previously, over 12 years at Nielsen, Adam worked with blue-chip FMCG companies like Coca-Cola, PepsiCo, Nestle and Kimberley-Clark – specialising in new approaches to consumer segmentation, qualitative & shopper insights.
Adam has a career-long passion for coaching in Insights and encouraging a passion for curiosity, and has been a guest lecturer at universities like Columbia, Duke and Kellogg School of Management, and was a founding Board member of the Duke University-Ipsos Center for Shopper Research in USA.
In 2021, Adam founded Curioso to collaborate with corporate and agency partners to unlock commercial opportunity through a culture of curiosity: based on the simple ethos that “Curiosity leads to Understanding, which creates Opportunity”.
Curioso acknowledges the Bunurong people of the Kulin Nation as the Traditional Owners of the lands on which we do business and extend that acknowledgment to the Traditional Owners of all other lands on which we meet.
We pay our deepest respect to the Elders of all First Nations communities - past, present and emerging - and to their ongoing connection to culture, community & Country.
Copyright © 2022 Curioso - All Rights Reserved.
Sheep photo credit: @stephen_anderson_photography (used with permission)
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