There is a big difference between the general sense of being 'a curious person' and actually BEHAVING with TRUE & INTENTIONAL CURIOSITY.

Adam is a self-confessed marketing geek & curious soul that is in his element in front of a flipchart, with a marker and an interesting question.

For the past decade, Adam has been a global Insights & Innovation leader for the world’s largest brewer, ABInBev including his most recent stint as Head of Insights, Innovation & Capability for Carlton & United Breweries. 

Always an innovator, Adam championed a number of consumer-centric global best practices to Innovation, Sales & Marketing, including: driving the global strategy for non-alcoholic beers; a new human-centred Innovation philosophy at CUB; and a revolutionary global approach to consumer promotions, grounded in behavioural economics.

Previously, over 12 years at Nielsen, Adam worked with blue-chip FMCG companies like Coca-Cola, PepsiCo, Nestle and Kimberley-Clark – specialising in new approaches to consumer segmentation, qualitative & shopper insights. 

Adam has a career-long passion for coaching in Insights and encouraging a passion for curiosity, and has been a guest lecturer at universities like Columbia, Duke and Kellogg School of Management, and was a founding Board member of the Duke University-Ipsos Center for Shopper Research in USA. 

In 2021, Adam founded Curioso to collaborate with corporate and agency partners to unlock commercial opportunity through a culture of curiosity: based on the simple ethos that “Curiosity leads to Understanding, which creates Opportunity”.