Adam is a self-confessed marketing geek & curious soul that is in his element in front of a flipchart, with a marker and an interesting question.
In 2021, Adam founded Curioso to collaborate with corporate and agency partners to unlock commercial opportunity through a culture of curiosity: based on the simple ethos that “Curiosity leads to Understanding, which creates Opportunity”.
Prior to founding Curioso, Adam spent two decades as a global Insights & Innovation leader, in the Global FMCG industry. Over 10 years at the world’s largest brewer, ABInBev, Adam championed a number of consumer-centric new approaches to Innovation, Sales & Marketing based on human-centred design and behavioral science approaches.
Previously, over 12 years as an in-demand consultant at Nielsen, Adam worked with blue-chip FMCG companies like Coca-Cola, PepsiCo, Nestle and Kimberley-Clark – specialising in new approaches to consumer segmentation, qualitative & shopper insights.
Adam loves to spread his passion for curiosity and the craft of Insights: having guest lectured at universities like Columbia, Duke and Kellogg School of Management, and was a founding Board member of the Duke University-Ipsos Center for Shopper Research in USA.